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Virtual Diamond Boutique Blog

The Virtual Diamond Boutique Blog

The latest in Diamonds & Colored Gem stones industry news , sales, marketing and technology advices and tips.

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How-To/Advice/Tips  |  Jewelry

4 Reasons You Need A Jewelry App For Smartphones

In many jewelry stores, operations are basically the same now as they were 50 years ago. New cash registers or a simple inventory management system are about as far as technology has advanced. But, modern shoppers expect a high-tech buying experience, similar to what they get when they’re buying online. This makes it essential for jewelry stores to keep up with advanced digital shopping standards.

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How-To/Advice/Tips  |  Jewelry

How Jewelry Retailers Can Win Customer Sales Over E-Commerce This Holiday Season

The holiday season is a jewelry retailer’s busiest time of year! In addition to having twinkling lights and festive wreaths outside, you probably have more and more people milling about inside. That’s a lot of opportunity for revenue that you don’t want to go to waste! So, you need a solid sales strategy to pull customers away from their online shopping and bring them back into your store.

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Diamonds  |  Gemstones  |  How-To/Advice/Tips

3 Ways to Qualify Your Jewelry Prospects and Close Sales

It’s the most wonderful time of the year! Especially for jewelry store owners. The holidays are your busiest seasons, which makes it an ideal time to evaluate your sales process and determine whether or not it’s really working.

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How-To/Advice/Tips

Create A Customized Jewelry Display Store Online For a Better Customer Experience

Do you feel like the front door to your jewelry store swings open less and less frequently? For many jewelry owners, an increase in online shopping is pretty easy to observe. In fact, about 80% of Americans shop on the internet, with 43% of buyers making purchases online "weekly" or "a few times a month."

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Diamonds  |  Gemstones  |  How-To/Advice/Tips  |  Jewelry

9 Ways the Right App Upgrades Your Jewelry Store

Has your brick and mortar jewelry store been struggling to compete with the major boom in e-commerce? Today, 79% of Americans shop online, and for many physical stores, it’s been hard to find ways to engage customers that are now so used to a digital experience.

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Blog Feature

How-To/Advice/Tips  |  Jewelry

How to Create an Interactive, Engaging Customer Experience in the Jewelry Market

Today, about 80% Americans are online shoppers, compared to just 22% in 2000. It’s no longer a competitive advantage to have a digital display – it’s a necessity. This uptick in online shopping has the potential to hurt brick and mortar stores, unless they stop relying solely on in-store purchases and find a way to give buyers an engaging e-commerce experience. This rings true for jewelry stores and dealers, too.

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